Internet advertising hit Economic Crisis
Economy August 20th, 2009
The number of U.S. spending budget in Internet advertising helped the economic downturn affected in the first half of 2009.
Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) said revenue from online advertising for the first six months of 2009 was approximately 10.9 billion. This number decreased 5.3 percent from the same period in 2008.
“Currently we are in the most difficult period of economic decline that occurred this decade,” said Chief Executive Randall Rothenberg Bureau, was quoted as saying by the AFP, Tuesday (6/10/2009).
“In recent years, the digital revolution has created a transformation in how consumers enjoy media and saw the ad,” said Rothenberg.
He also mentioned, along with increased economic growth, it is believed that Internet advertising will be recovered even more compelling for consumers to become a larger part of the interactive advertising medium.
